The Company
Guido Scassellati Sforzolini

Guido Scassellati Sforzolini

A fascination with history and fast cars almost inevitably steered Guido towards the classic car world. From a family of pragmatic Italian lawyers with no automotive blood in their veins, but who nurtured a deep love of artistic heritage, Guido learned to cherish "vintage everything": clothes, watches, wines - and later cars.

He's lived in Brussels, Rome and Los Angeles, where he studied business at USC and "was heavily influenced by the American way of thinking about entrepreneurship and defeating challenges". Now in Geneva, he works with Simon and Emanuele on everything to do with consigning and selling cars. In particular, Guido specialises in restoration, visiting Italian craftsmen and reporting back to clients on progress and guiding them on decisions to be made.

Rugby is another passion of Guido's, but most of his time - in work and out of it - is reserved for fast (red) cars. True to his Italian heritage, Guido admits to favouring Lancia, Alfa Romeo and Ferrari - and the coachbuilder Zagato.